Global demand for beef is the leading driver of deforestation in the Amazon. The #NoBeefThisWeek campaign aims to draw attention to this global crisis by pledging to not buy or eat beef for one week, from April 18th - 24th, 2022. We're also drawing global support to help the cause of reforestation and further education of the Rainforest and the devastation that clear-cutting and burning the forest is causing.
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