Global demand for beef is the leading driver of deforestation in the Amazon.

The world says
NO!

Learn more

Learn more

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Skip the beef for one week,
help save the rainforest!

Sign up to take the challenge

No Beef This Week

Join the Worldwide
One-week #NoBeefWeek Challenge

April 18th to April 24th, 2022

And pledge NOT to BUY or EAT BEEF during #NoBeefWeek and call on 3 of your friends to join the challenge!

*Don’t worry, we’ll send reminder emails (filled with helpful recipes & resources) prior to the challenge!